Sutton Winson undergoes brand refresh

Press Release

Sutton Winson (SW) are delighted to announce the launch of their newly refreshed brand framework and visual identity. Today marks the completion of an 18 month project, of which its purpose has been to align and evolve SW's brand to reflect their current position and expansive service offering within the insurance broking market.

"We're really excited to share our newly refreshed brand with our clients and insurance partners" explains Ben Nicol, Marketing Manager at SW. "When approaching this project, it was extremely important for us to evolve our brand to reflect people's ever-changing insurance needs, whilst not losing sight of who we are and why our clients continue to choose us year after year."

Nicol goes on to say, "Our new-look visual identity provides a fresh and modern take on our old brand, whilst our updated framework sees evolved company values and a whole new brand proposition. Both of these elements bring our people and our clients to the forefront and allow us to confidently demonstrate what we do, why we exist and the value we add".

Gareth Roberts, Managing Director of SW, also commented:

"We’ve spent over 65 years building a business and brand that's well respected for our people's expert knowledge and integrity. Working as one team, we take time to get to know each of our clients and ask intelligent questions to truly understand what they need".

Roberts continues, "For us, it's about using our expertise to push possibilities and help our clients to make more informed choices that will serve them best. I'm excited about how our newly refreshed brand will enable us to continue to grow and deliver expert advice to our clients, shaped around them."

About SW

Sutton Winson are a Chartered Insurance Broker and professional risk advisory firm, that help businesses with bespoke insurance solutions and provide risk management services for clients of all sizes. They also offer professional insurance services to Private Clients and individuals, all over the UK and overseas.

Following their acquisition in January 2023, Sutton Winson are owned by Acrisure, a fintech that operates as a top 10 global insurance broker.