Sutton Winson

Protecting your charity’s reputation with risk management

25 February 2013

Charities have always been acutely aware that every penny counts and in the current economic climate it's becoming increasingly difficult to secure funding. The Charities Aid Foundation recently reported "giving" fell by 20% during the last year, so it's more important than ever to protect your income.

Your financial well-being is inextricably linked to your reputation. To secure one – whether it's funding from the Government, organisations, businesses or individuals – you have to maintain and build the other. Reputation, however, is a very ethereal thing. You can't see it or touch it. It's built through years of painstaking work, yet can be destroyed in a matter of minutes.

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